Customer Tips Webinar

From First Sale to Lifetime Value: Turning One-Time Buyers Into Repeat Customers

The vehicle sale isn’t the finish line — it’s the starting point. The most profitable dealerships have a clear lifecycle strategy that moves customers from purchase to first service visit, from routine maintenance to long-term retention, and from inactive to reactivated.

In this webinar, we’ll break down the exact messaging moments that drive repeat service visits, higher retention, and stronger lifetime value. You’ll learn how to automate and personalize communication at every stage — from post-sale follow-up to service reminders to win-back campaigns — without overwhelming your team.

If you’re looking to increase service revenue and reduce customer churn, this session will show you how to build a lifecycle engine that keeps your bays full long after the sale.

Speakers

Lauren McAllister and Matt Boyce bring years of experience helping dealerships modernize their operations and customer engagement strategies.

Lauren McAllister

Director of Sales Development, Kenect

Matt Boyce

Head of Marketing, Kenect

Series Description

Welcome to Kenect Academy: Monthly Skills Sessions

Ready to get even more out of Kenect? Join us each month for a live, interactive session designed to help you master new features, sharpen your skills, and discover time-saving tips that will make a real difference at your dealership.

Each month, our team of Kenect experts will walk you through practical ways to:

Boost lead response time and customer communication
Streamline your daily workflows using hidden tools and shortcuts
Maximize your review requests and online reputation
Leverage new platform updates as soon as they launch
And more!

Whether you’re just getting started or looking to fine-tune your strategy, these sessions are built to help you succeed—and give you real, actionable takeaways you can apply immediately.

Who should attend:
Anyone using Kenect who wants to stay sharp, up-to-date, and ahead of the competition.

When:
Live the second Wednesday each month — new topics, new strategies, and live Q&A with Kenect experts!