Recall activity is rising across the automotive industry, and Ford represents a significant share of vehicles affected this year. For Ford dealers, this creates a timely opportunity to bring more customers into the service lane and strengthen long-term loyalty. 

In this session, we’ll outline key recall trends and share how leading Ford service teams are using proactive outreach and automated communication to quickly schedule recall appointments, reduce inbound calls, and keep customers informed throughout the process. 

You’ll learn how to: 

• Convert recall events into steady service bay volume and revenue 

• Automate outreach and scheduling to lighten staff workload 

• Deliver fast, transparent updates that build trust and retention 

• Track communication and recall conversion success 

If you’re looking to increase efficiency, capture more service business, and build stronger customer relationships, this session provides a practical playbook to turn recall communication into results.