Customer Tips Webinar

From First Sale to Lifetime Value: Turning One-Time Buyers Into Repeat Customers

In specialty industries, the first purchase is often just the beginning of a multi-year ownership journey. The real opportunity lies in service, seasonal maintenance, upgrades, parts, and future trade-ins — but only if customers stay connected to your dealership.

In this webinar, we’ll walk through how to build a lifecycle strategy that guides customers from new buyer onboarding to first service, seasonal touchpoints, and long-term reactivation.

You’ll learn how consistent, well-timed messaging keeps your dealership top-of-mind year-round and turns one-time buyers into repeat customers for years to come.

If you’re looking to create steadier revenue and stronger loyalty, this session will show you how to make lifecycle communication work for your business.

Speakers

Lauren McAllister and Matt Boyce bring years of experience helping dealerships modernize their operations and customer engagement strategies.

Lauren McAllister

Director of Sales Development, Kenect

Matt Boyce

Head of Marketing, Kenect

Series Description

Welcome to Kenect Academy: Monthly Skills Sessions

Ready to get even more out of Kenect? Join us each month for a live, interactive session designed to help you master new features, sharpen your skills, and discover time-saving tips that will make a real difference at your dealership.

Each month, our team of Kenect experts will walk you through practical ways to:

Boost lead response time and customer communication
Streamline your daily workflows using hidden tools and shortcuts
Maximize your review requests and online reputation
Leverage new platform updates as soon as they launch
And more!

Whether you’re just getting started or looking to fine-tune your strategy, these sessions are built to help you succeed—and give you real, actionable takeaways you can apply immediately.

Who should attend:
Anyone using Kenect who wants to stay sharp, up-to-date, and ahead of the competition.

When:
Live the second Wednesday each month — new topics, new strategies, and live Q&A with Kenect experts!