---
title: Unlocking Hidden Equity Webinar, April 15th 2026
description: Discover how AI uncovers hidden equity in vehicles, enabling dealerships to engage customers and transform service visits into lucrative trade-in deals in our upcoming webinar.
---

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# Unlocking Hidden Equity: How AI is Powering the Next Wave of Trade-In Deals   

On-demand Webinar

\_\_PRESENT

# Webinar Description

Many of your service customers are sitting on hidden equity—and they don’t even know it. In this webinar, we’ll show how dealerships are using AI to identify customers who are in a positive equity position, engage them with timely outreach, and turn service visits into new car deals.  

Here’s what you’ll learn: 

- What equity mining is and how it’s reshaping the trade-in process 

- How AI helps surface the right customers at the right time—based on vehicle age, loan data, and market conditions 

- Proven campaign strategies that convert equity into action without being pushy 

- Real-world results from dealers turning service traffic into high-margin upgrades 

## Speaker

Matt Boyce brings years of experience helping dealerships modernize their operations and customer engagement strategies. 

![Matt Boyce Headshot - B&W](https://smart.kenect.com/hs-fs/hubfs/Matt%20Boyce%20Headshot%20-%20B%26W.jpg?width=100&height=100&name=Matt%20Boyce%20Headshot%20-%20B%26W.jpg)

### Matt Boyce

VP of Marketing, Kenect

**Kenect** — The AI revenue engine for dealers

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